Amazon has posted its first discount on the new Apple TV 4K (4th generation) ahead of launch, and AirPods Pro 3 are back down to one of their best prices. One deal is small, the other is worth acting on. Here is what each offer actually saves you and who should buy now.
Apple TV 4K (4th generation) deal: $289.99 at Amazon
Apple's new streaming box lists at $299, and Amazon's pre-order price of $289.99 is its first discount, according to MacRumors and 9to5Mac. That is a modest saving, but Amazon says it will ship on release day, November 13, while Apple's own delivery estimates had already slipped to between November 24 and early December when 9to5Mac checked.
What is new in the 2026 Apple TV 4K
The fourth-generation model moves to Apple's A19 chip and adds support for the new Siri AI features, per MacRumors. It is a much pricier box than the 2022 model, so it makes most sense if you want the fastest Apple TV for gaming and apps or you are building out a HomeKit setup. If you are unsure whether your other Apple devices support the new Siri, check our Siri AI compatible devices list.
AirPods Pro 3 deal: $199 at Amazon ($50 off)
AirPods Pro 3 normally sell for $249, so $199 is a $50 saving. 9to5Mac notes this is only slightly above the lowest prices seen during fall Prime Day, which makes it a sensible moment to buy if you have been waiting rather than holding out for Black Friday.
If you are comparing AirPods Pro 3 with rivals from Sony, Bose and others, see our ranking of the best noise cancelling headphones for 2026.
Should you buy now or wait for Black Friday?
- Buy the AirPods Pro 3 now if you need earbuds soon: $199 is close to the lowest price they have reached.
- Pre-order the Apple TV 4K at Amazon if you want it on launch day; the $9 saving is a bonus rather than the reason to buy.
- Wait if you are not in a hurry. Black Friday may bring deeper cuts, especially on AirPods, but there is no guarantee for a brand-new Apple TV.
- Consider refurbished for older Apple gear; our guide on whether Apple Refurbished is worth it explains the trade-offs.
How much is the new Apple TV 4K at Amazon?
Amazon is taking pre-orders for the Apple TV 4K (4th generation) at $289.99, about $9 below Apple's $299 list price, with shipping on November 13.
Is $199 a good price for AirPods Pro 3?
Yes. AirPods Pro 3 normally cost $249, and $199 is only slightly above the lowest price they reached during fall Prime Day.
Which chip does the 2026 Apple TV 4K use?
The fourth-generation Apple TV 4K uses Apple's A19 chip and supports the new Siri AI features.
